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Jolly Humor Ad
Developed as a project for a digital image manipulation class, this complex ad concept for a fictitious ice cream company earned kudos from both peers and the instructor. It is the best of several prototypes I composed.
Software Used
- Photoshop
- Illustrator
Involvement
- Concept
- Art Direction
- Graphic Design
- Prototyping / Comps
Techniques Used
- Compositing (6 images + text)
- Masking
- Layer blending modes
- Effects & Filters
Photo Credits
- Ice Cream: Courtesy of Roadfood
- Climbers: iStockPhoto
- Logo & background images: Ruth Iverson
