Jolly Humor Logo

An original logo designed for the Jolly Humor Ad, shown here with tagline and layer effects applied as it is in the ad. If you click on the image, the original flat Illustrator file will appear.

This is an example of using type effectively in a logo so that it defines the brand and what it does. It does this through the incorporation of the ice cream cone in the design both in the negative (the upside-down cone hinted at in the "J") and in the positive space using the letters themselves and the red ellipse.

Software Used

• Illustrator
• Photoshop

Involvement

• Concept
• Art Direction
• Graphic Design

Techniques Used

• Illustration
• Layout & Composition
• Filters & effects

Image Credits

• Logo - Ruth Iverson, 2007